Building the future.

Joshua Williams is a freelance Creative Director with over 15 years of experience driving cross-disciplinary consensus in large organizations. He focuses on digital storytelling and design education. His early career in the San Francisco design community inspires his interest in the relationship between the digital experience and human behavior.

He believes that human-centered design powered by new technologies can transform the world to be more inclusive and equitable. His work at New York’s top agencies, including R/GA and AKQA, engages millions globally. Notable clients include Audi, Polaris, Scion, Equinox, Verizon, Samsung, Restoration Hardware, and Mandarin Oriental Hotel Group.

As an individual contributor, he specializes in actioning the user experience to drive positive business outcomes and measurable customer impact. As a team leader, he brings an optimistic, future-focused mindset to identifying customer insights and delivers award winning creative work. Joshua’s community engagement keeps him on the cutting edge of New York’s design world. He fosters the next generation of advertising creatives and product designers as faculty at School of Visual Arts. He lives with his family in Brooklyn, New York.

Portfolio

Creative case studies and research projects.

Polaris Refresh

Creating a customer-centric destination that celebrates the Polaris brand family.
View case study

Luxury Hotel Experience

Channel shifting customer phone calls to online engagement and data management.
View case study

Samsung X Star Wars

Playful AR to reward fans and drive Samsung Member app engagement
View case study

EQX

Private member wellness community
View case study

My Verizon

Channel shifting customer phone calls to online self service.
View case study

Go90

Social Entertainment Platform
View case study

Scion Surface

Capturing auto show visitor attention for Scion lead generation.
View case study

Work Index

Listing of mobile app, responsive web and immersive experience projects live in the world.