Building the future.

Joshua Williams is a freelance Creative Director with over 15 years of experience driving cross-disciplinary consensus in large organizations. He focuses on digital storytelling and design education. His early career in the San Francisco design community inspires his interest in the relationship between the digital experience and human behavior.

He believes that human-centered design powered by new technologies can transform the world to be more inclusive and equitable. His work at New York’s top agencies, including R/GA and AKQA, engages millions globally. Notable clients include Audi, Polaris, Scion, Equinox, Verizon, Samsung, Restoration Hardware, and Mandarin Oriental Hotel Group.

As an individual contributor, he specializes in actioning the user experience to drive positive business outcomes and measurable customer impact. As a team leader, he brings an optimistic, future-focused mindset to identifying customer insights and delivers award winning creative work. Joshua’s community engagement keeps him on the cutting edge of New York’s design world. He fosters the next generation of advertising creatives and product designers as faculty at School of Visual Arts. He lives with his family in Brooklyn, New York.

Portfolio

Creative case studies and research projects.

Polaris Refresh

Creating a customer-centric destination that celebrates the Polaris brand family.
View case study

Luxury Hotel Experience

Channel shifting customer phone calls to online engagement and data management.
View case study

Samsung X Star Wars

“Samsung AR experience puts starships in the sky.” — ADWEEK
View case study

My Verizon

Channel shifting customer phone calls to online self service.
View case study

Scion Surface

Capturing auto show visitor attention for Scion lead generation.
View case study
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Work Index

View live experiences I have helped to create.
2025
Lysol
¦
Connected package experience coming soon.
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Marketing Website
2024
MetLife Personal Finance
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Budgeting and educational app to help support employee wellness.
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App Product Design
2023
Garnier USA
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Hair style and product education for the the Garnier brand family.
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Marketing Website
2023
Mandarin Oriental
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Global hotel marketing and booking website.
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Valtech ¦ Outstanding Website (Web Awards, 2023) ¦ Best Experience Transformation (Sitecore Experience Awards, 2023)
Marketing Website
2023
Individual legal plan
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Legal plans offered to former members.
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Marketing Website
2023
Upwise
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Employee benefits recommendation and engagement platform.
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Member Platform
2023
Polaris Refresh
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Industry leader in power sport vehicles marketing website.
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Marketing Website
2022
essie
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Nail care and style education and product information for the essie brand.
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Marketing Website
2022
ISC2 org
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Nonprofit cyber security education and certification organization.
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Marketing Website
2022
Maybelline
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Makeup editorial content and product marketing website.
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Marketing Website
2021
Design at MetLife
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Jumpstart your design with the MetLife Global Design System and educational library.
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Colleague Experience
2021
Pet Insurance App
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Member app experience with pet health tracking and personalized educational content.
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App Product Design
2021
Amex Careers
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Colleague storytelling and job application platform.
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Colleague Experience
2021
Supporting Independents
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Marketing page with immersive stories tagged with e-commerce products available on Shopify small business websites.
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R/GA ¦ Wood Pencil for Media/Integrated and Shortlist for E-Commerce (D&AD Awards, 2021)
Marketing Website
2020
Star Wars Invasion #withGalaxy
¦
Exclusive holiday AR experience for Samsung Members.
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R/GA ¦ Bronze Lion for Mobile Technology (Cannes Lions, 2021) ¦ Finalist (The One Show, 2020)
Immersive Brand Experience
2020
Verizon Card
¦
Count down landing page for the launch of the Verizon credit card invitation.
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Marketing Website
2020
Quickbooks
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SasS accounting homepage, product education and sales recommendation quiz.
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Marketing Website
2020
Moncler
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Luxury clothing marketing and e-commerce platform.
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Marketing Website
2019
Learn how to #danceawsome
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BLACKPINK dance instructional landingpage for #danceawesome.
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R/GA ¦ Graphite Pencil (D&AD Awards, 2020)
Marketing Website
2019
Equinox
¦
Community feature to connect Equinox members through curated discussion topics.
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App Product Design
2019
Samsung Fold
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Samsung marketing landing pages for the fold launch.
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Marketing Website
2019
Samsung S10
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Marketing landing page for the S10 accessory ecosystem.
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Marketing Website
2019
Samsung Home Appliances
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Home appliance personalized advertising and marketing landing pages.
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Marketing Website
2018
My Verizon
¦
Online account for wireless members.
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Member Platform
2018
Inside Verizon
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Internal communications platform to connect all Verizon colleagues and build a shared vision of the future.
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Colleague Experience
2017
Nuveen
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Investing editorial insights and trading information.
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Editorial Website
2017
Xfinity
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Comcast mobile marketing and e-commerce website.
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Marketing Website
2017
Comedy Central Clusterfest
¦
Comedy festival marketing and ticketing website.
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Marketing Website
2016
Verizon
¦
Mobile app to manage wireless accounts.
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App Product Design
2016
Gas X
¦
Gas prevention product marketing website and retail finder.
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Marketing Website
2016
Bon Appétit Best New Restaurants
¦
Food media editorial pages for the top 100 new restaurants of the year.
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Editorial Website
2015
Go90
¦
Video streaming service mobile app from Verizon.
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App Product Design
2015
Audi
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USA marketing website and dealership lead generation platform. Companion dealership iPad application for lead nurturing and product specifications.
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App Product Design
2015
Verizon Retail
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Destination retail store interactive stations for wireless plans, mobile devices and audio accessories.
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Immersive Brand Experience
2014
Restoration Hardware Contemporary Art
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Skeuomorphic online only art gallery and e-commerce platform.
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Huge ¦ Global E-Com Website (WEBAWARD, 2014)
Marketing Website
2014
Rackspace
¦
SaaS cloud and dedicated hosting marketing and sales.
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Marketing Website
2014
Bud Light Whatever USA
¦
Bud Light festival invitation.
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Immersive Brand Experience
2013
Universal Studios
¦
Theme park marketing and online ticketing sales platform.
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Marketing Website
2013
Chase
¦
Online baking app for managing cards and viewing transactions.
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App Product Design
2013
Home Advisor
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Contractor marketing website and project planner for home owners.
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App Product Design
2013
Google for Small Business
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Small business education center for online marketing with Google tools.
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Editorial Website
2012
PacSun: Golden State of Mind
¦
Scroll jacked to journey "up" on the marketing website promoting the summer seasonal collection.
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Juxt ¦ FWA OF THE DAY 27 JULY 2012
Marketing Website
2012
GSX Conference
¦
20K-attendee global digital sales conference platform.
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Juxt ¦ EX Award for Best Live+Digital Program (Event Marketer, 2012)
Immersive Brand Experience
2012
Go To
¦
Homepage for online meeting attendees and shoppers.
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Marketing Website
2012
X (Twitter)
¦
E-mail marketing strategy and landing pages for Twitter small business sales.
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Marketing Website
2012
Gap
¦
Internal communication and document sharing platform.
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Colleague Experience
2012
Charter Communications Bundle Builder
¦
Marketing and sales website for home phone, tv and internet.
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Marketing Website
2011
Scion Surface Experience
¦
Autoshow brand experience with digital displays and an interactive table game.
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Juxt ¦ FWA OF THE DAY 20 DECEMBER 2011
Immersive Brand Experience
2011
CNET Sales Platform
¦
Enterprise software for online advertising sales.
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Enterprise Application
2010
Noguchi Museum
¦
Museum educational website and digital archive.
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Editorial Website
2010
National Museum of the American Indian
¦
Museum educational website and digital archive.
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Editorial Website
2010
Washington State History Museum
¦
Exhibit kiosks educating on historic figures in Washington state.
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Editorial Website
2009
Larkin Company
¦
Enterprise software to process and manage California leave and disability claims.
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Enterprise Application
2009
Norton
¦
Norton Antivirus marketing and online sales platform.
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Marketing Website
2008
Universal Design at San Francisco State
¦
Accessibility improvements on campus grounds including universal seating, decorative enclosures and audio way-finding.
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Accessibility
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